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Sustainably Sourced
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450+ ethical ingredients
450+ ethical ingredients
Free expert resources
Free expert resources
Transparent sourcing
Transparent sourcing
Proven skincare benefits
Proven skincare benefits
Family-owned business
Family-owned business
450+ ethical ingredients
450+ ethical ingredients
Free expert resources
Free expert resources
Transparent sourcing
Transparent sourcing
Proven skincare benefits
Proven skincare benefits
Family-owned business
Family-owned business
450+ ethical ingredients
450+ ethical ingredients
Free expert resources
Free expert resources
Transparent sourcing
Transparent sourcing
Proven skincare benefits
Proven skincare benefits
Family-owned business
Family-owned business

Why Choose Aromantic

Feature
Other Brands
Ethical Sourcing
Ingredients chosen for performance, ethical origin, and reliability.
Broad or trend-driven sourcing without formulation focus.
Knowledge Sharing
Detailed, reliable ingredient information to help you formulate with confidence.
Often minimal detail or unclear data about ingredient properties or usage.
Reliable Value
Professional-grade natural ingredients, tested and documented so you know what to expect from each batch.
Documentation and testing data are often minimal or difficult to access.
Product Guidance
Honest, detailed information that helps you select ingredients with confidence.
Limited usage information makes ingredient selection harder.
Versatility
Serves both home and professional formulators with a polished, information-rich experience.
Cater to a wide audience but with simpler websites offering less detailed guidance.
Ingredients Selection
Carefully curated range covering every key category in natural formulation.
Sell many raw materials but without formulation context.
Company Transparency
Family-run business built on honesty, openness, and ingredient transparency.
Transparency varies depending on supplier or distributor.
Customer Focus
We listen, adapt, and build long-term relationships with our customers.
Limited expertise available beyond order fulfilment.

Overall rating: 3.0 / 5 from 4 reviews.

AI Generated Review Summary

Summary topics

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Review highlights

Reviews

Be very careful as this contains sulphates

"Unfortunately I have had a very bad experience. I must have read the ingredient list for the all hair types. I have an allergy to sulphates and this has given me the worst rash I've had in years."

Wendy (1/5)

shampoo base for dry hair

"Great shampoo. I have given this to friends and family and some of them have remarked that it is the best shampoo that they have tried. I add essential oils Pantothenic acid and hyaluronic acid to it."

Kristal B. (5/5)

Phenoxetanol

"where phenoxetanol is present, cosmetics can not be called natural and organic phenoxethanol is a synthetic and unsafe preservative"

Inga (1/5)

Fab shampoo

"I have been using this shampoo for quite some time and I love it, I have fine dry hair and find this shampoo perfect for daily washing. I add d-panthenol and essential oil and over the moon with the result."

Liz P. (5/5)

Q&A

Hi if I choose to commercialize this product in Switzerland, what should I put on it made in UK or made in Switzerland?
You would need to seek advice as to the laws in Switzerland.
Is this classed as vegan?
Thank you for your enquiry. No, the base shampoo for dry hair cannot be considered vegan as it contains a honey derivative in one of the ingredients.
Hello, is this classed as vegan friendly
We can confirm that to the best of our knowledge the Base Shampoo for Dry Hair is Vegan.

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